We Are
Our Technological Journey
Timeline
1990s Decade
Although trained in 35mm we started using the “Digital Technologies” popular in the 90s. Along with, we handled projects which used 16mm as its format. But Hi-Band and Betacam SP were two prominent video recording technologies used in thebroadcast and professional video production industries. Hi-Band technology was primarily used in high-end video production applications where the utmost video quality was crucial. It was often employed in situations where the standard Betacam SP format might not be suitable. Betacam SP found widespread use in television studios, news gathering, and field production.It became the de facto standard for broadcast-quality video production during the 1980s and 1990s. Linear editing systems were commonly used in the 1990s. Linear editing involves editing footage in a sequential and linear manner, where edits are made in real-time on the physical film or videotape.
2000s Decade
In the 2000s, we the professional video programmers used a variety of technologies for video production, editing, and post-production. DV and MiniDV: Digital video cameras using DV and MiniDV tapes were popular for both professional and consumer use. They offered a digital format for video recording. HDV: High Definition Video (HDV) cameras became more prevalent as high-definition content gained popularity. The shift to high-definition formats and digital cinema continued to progress during this decade. Adobe Premiere Pro: Adobe's NLE software gained popularity during this time, offering a range of video editing features. These technologies represent just a snapshot of the diverse tools and technologies used by professional video programmers during the 2000s, and the landscape continued to evolve rapidly during that period.
2010s Decade
During the 2010s, professional video production saw significant technological advancements across various aspects of the workflow. High Definition videos along with 2K became the norm of the day. YouTube, Vimeo, and other platforms became crucial for content distribution, reaching global audiences. The growth of live streaming platforms like Facebook Live and YouTube reshaped the way content was delivered and consumed. High-Efficiency Video Coding became more widely adopted, offering improved compression efficiency. Adobe Premiere Pro, Avid Media Composer, and Final Cut Pro X: These NLE systems continued to be widely used for video editing. These technologies collectively contributed to a transformative decade in professional video production, enabling creators to produce high-quality content with greater efficiency.
2020s…
Cameras capable of shooting in 2K, 4K, 6K, 8K, and even higher resolutions became more common for professional video production. The production of immersive content for virtual and augmented reality experiences continued to advance, with specialized cameras and tools. Continued integration of artificial intelligence and machine learning in editing tools, facilitating automated tasks and enhancing creative capabilities. The creation of 3D content for various platforms, including 3D films and immersive experiences.